Caroline Vella – Copywriter & Content Specialist

copywriter / editor / content alchemist

Caroline Vella – Copywriter & Content Specialist

rebranding & wellness magazine launch

As part of a wellness brand refresh, PB needed a new channel to engage a diverse employee population and improve benefit utilization. Along with a new PB Live Well identity and website, I helped launch a twice-annual magazine that mails to employee homes and is translated to six languages. Working with the internal agency, I wrote and edited all content while providing creative direction to graphic designer. The first of its kind for the organization, PB Live Well Magazine gained company-wide acclaim and earned an ‘academy award’ for outstanding achievement.

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branding and copywriting