Caroline Vella – Copywriter & Content Specialist

copywriter / editor / content alchemist

Caroline Vella – Copywriter & Content Specialist

rebranding & wellness magazine launch

As part of a wellness branding refresh, PB needed a new channel to engage a diverse employee population and improve benefit utilization. Working with the internal creative agency, I helped launched a twice-annual magazine that was mailed to employee homes and translated into six languages. The first of its kind for the organization, PB Live Well Magazine gained company-wide acclaim and earned an ‘academy award’ for outstanding achievement.

Up Next:

website rebranding & copywriting