Caroline Vella – Copywriter & Content Specialist

copywriter / editor / content alchemist

Caroline Vella – Copywriter & Content Specialist

benefit enrollment materials

The enrollment guides for 2020 were created to appeal to an evolving employee population ranging from warehouse staff to corporate executives. The benefits offered vary by business unit and location resulting in multiple segments and messaging. The unifying thread that I weaved throughout is a user-friendly tone that is accessible to all while maintaining the integrity of the complex subject matter.


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fashion writing and editing