Caroline Vella – Copywriter & Content Specialist

copywriter / editor / content alchemist

Caroline Vella – Copywriter & Content Specialist

website rebranding & copywriting

Kansas City area personal injury law firm wanted to stand out from the typical big city attorney image to appeal to their more rural client base. I created the tagline and mission statement and rewrote all site copy to better reflect the firm’s accessible, trustworthy and accomplished reputation.


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direct mail