Caroline Vella – Copywriter & Content Specialist

Consumer research startup, Align & Focus, wanted to make a bold statement to stand out among their more conventional colleagues. They wanted their brand and site to reflect millennial founder’s fresh thinking and youthful perspective without sidestepping the fact that her right-hand man is a 30-year veteran – who also happens to be her father. From original concept to headlines and story, I crafted every word.