Caroline Vella – Copywriter & Content Specialist

copywriter / editor / content alchemist

Caroline Vella – Copywriter & Content Specialist

digital campaign

Pitney Bowes was looking for an eye-catching promotion of their annual scholarship program for employees. I created the concept and wrote headlines and copy for this three-part campaign weaving in a more playful tone while adhering to brand guidelines. Ads ran as internal web banners and digital signage.


  • For Pitney Bowes

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content strategy & copywriting